Episode 38

Craig Ostbo, CEO of Oh! Strategic Branding.

In our first Banking Matters Holiday Spectacular, our ho-ho-ho-host Ashton is joined by Craig Ostbo, CEO of Oh! Strategic Branding. Craig unpacks the gift of being on a bank’s Board of Directors, including how his marketing and branding experience guide his decisions as a Board member and the presentations and materials Board members value. He cracks the nut of “strategic branding” and illustrates how all bank personnel are brand ambassadors.

The views expressed in the Banking Matters Podcast are those of the speakers and do not necessarily reflect the position of Bankers Alliance or its affiliates.*