Episode 63

Frank Lazaro, Senior Vice President of Marketing at The Piedmont Bank

Frank Lazaro, Senior Vice President of Marketing at The Piedmont Bank, discusses the role of artificial intelligence (AI) in the financial industry. He shares how AI can enhance sales and marketing efforts, improve customer education and engagement, and increase efficiency for community banks. Lazaro emphasizes the importance of starting small and gradually integrating AI into marketing strategies. He also highlights the need for training to effectively utilize AI tools and encourages professionals to embrace AI as it becomes increasingly integrated into various aspects of banking.

The views expressed in the Banking Matters Podcast are those of the speakers and do not necessarily reflect the position of Compliance Alliance or its affiliates.*